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1) The four inputs to your AdSense revenue are:
A) CPC, CPM, users, page views
B) CPM, CPC, CTR, CPE
C) CPM, impressions, CPC, clicks
D) Page views, impressions, CPM, CTR
2) What are the objectives of this course?
A) To learn basic optimizations to increase your AdSense revenue.
B) To learn more about AdSense terminology and reporting.
C) To learn how to write javascript ad code.
D) To understand your role in the online advertising ecosystem.
E) To learn more about the array of settings available in your AdSense account.
3) Which of the following are true about CPM?
A) It stands for Cost-per-1000-Impressions.
B) It is the price advertisers pay to serve 1000 impressions of their ad.
C) CPMs are always higher than CPCs.
D) It is an industry-wide term.
E) It is an AdSense-only term.
4) Which of the following are true about CPC?
A) It stands for Cost-per-Click.
B) There is no CPC information available in AdSense reporting.
C) If you multiply average CPC by total clicks, you can calculate your revenue from clicks.
D) It is an industry-wide term.
E) It is an AdSense-only term.
5) True or False? RPM is used in AdSense reporting to combine and average your revenue per 1000 impressions
A) True
B) False
6) When you create a new ad unit in your AdSense account, what are the current options for ad type? Check all that apply.
A) Text only
B) Display only
C) Rich media only
D) Rich media and display
E) Text and display
7) True or False? If your page is primarily a text-based site, text ads will definitely perform better than display ads.
A) True
B) False
8) In order to capture the most advertiser spend, we recommend opting into:
A) Text Only
B) Display Only
C) Text and Display
D) Neither. This is a trick question.
9) True or False? The 400x100 banner ad is considered a standard AdSense size.
A) True
B) False
10) You would like to place a 200x450 ad unit on your site. This is not one of the standard AdSense sizes. Is this possible?
A) Yes, you can use Custom Ad Sizes to design this ad unit.
B) Yes, but only if you use an ad server.
C) No, you have to find the closest standard size that will fit in this space.
D) No, there is no ad unit for this space. You are out of luck.
11) True or False: If you put a 336x280 ad unit on your site, 300x250 and 336x280 creatives will compete for this ad space.
A) True
B) False
12) What are the various ways you can block an ad on your site?
A) By general category
B) By sensitive category
C) By advertiser URL
D) By color scheme
E) By individual ad creative
F) By ad network
13) True or False? If you block an advertiser URL, you should remove the "www" in order to block all pages of the site.
A) True
B) False
14) Which of the following can you do with the Google Publisher Toolbar?
A) View information on each of your Google ads
B) Block unsuitable ad creatives
C) See an account overview of revenue and impressions
D) All of the above
15) What is a custom channel?
A) A grouping system that Google uses to generate relevant ads
B) A feature in AdSense that allows publishers to customize the look and feel of their ad units
C) A feature in AdSense that allows publishers to group ad units together to track performance and increase advertiser targeting options
D) A customized view of the AdSense Help Center for publishers
16) True or False? A custom channel can only be visible to the individual publisher.
A) True
B) False
17) Can an ad unit belong to multiple custom channels?
A) Yes
B) No
18) What is an A/B test?
A) An Advanced Breakdown test for you site speed
B) A simple comparison test between two variants: A and B
C) A comparison of apples and bananas
D) A test to determine how much revenue you will make a year from now
19) You want to test a 300x250 ad unit versus a 160x600 ad unit. You also want to test green text ads versus blue text ads. Should you test these in one experiment or two experiments?
A) One experiment because you are only allowed to run one experiment at a time.
B) One experiment because then you can see all the data at once.
C) Two experiments because then you can clearly see the data for each variable separately.
D) Four experiments because there are four different variations being tested.
20) True or False? It is best to wait until an experiment has reached 50% or greater confidence before choosing a variation.
A) True
B) False
21) Which of the following are true about CTR?
A) It stands for Click-to-Read.
B) It is calculated by dividing clicks by impressions and multiplying by 100%.
C) It is the most common measurement for click activity on ads.
D) It is an industry-wide term.
E) It is an AdSense only term.
22) If you serve 1000 impressions and there are 20 clicks, what is the CTR?
A) 2%
B) 20%
C) 200%
D) 20
23) What does ATF stand for and what does it refer to?
A) Above-the-Fold: the part of a webpage that users can see without scrolling down.
B) Above-the-Frame: the content of a webpage that exists above iFrames.
C) Automatic-Text-Fill: the auto-population of text ads with relevant content.
D) Automatic-Text-Fill: the auto-population of text ads into Custom Ad Size units.
24) True or False? It Is best to place ads under drop down menus because this is where users will be clicking.
A) True
B) False
25) Of the options below, which is a best practice for ad placement?
A) On pages with low traffic.
B) Only on your homepage since that is the gateway to your site.
C) On the pages and in the areas where your users spend the most time.
D) Always above-the-fold, regardless of user behavior.
26) What are three techniques we recommend for choosing your ad colors?
A) Contrasting, highlighting, clashing
B) Camouflage, undertone, overtone
C) Blending, highlighting, complementing
D) Blending, complementing, contrasting
27) True or False? We always recommend using bright colors for your text ads, regardless of you content colors.
A) True
B) False
28) The color palette for your website is purple, orange, and white. Is it still ok to use blue URL links in your text ads?
A) Yes
B) No
29) A user visits your page and sees two text ads in a 300x250 ad unit. How many impressions does this count as?
A) 1 impression
B) 2 impressions
C) 3 impressions
D) It depends on if the user clicks any of the ads
30) If a user starts on your homepage, then navigates to an article page, then goes back to the homepage, how many total page views does this count as?
A) 1 page view
B) 2 page views
C) 3 page views
D) 4 page views
31) True or False? If your page calls for an ad to be served but no ad is returned, this counts as an ad request but not as an impression.
A) True
B) False
32) The advertising ecosystem relies on the health of these three players:
A) users, advertisers, Google
B) viewers, clickers, publishers
C) users, website owners, Google
D) users, advertisers, publishers
33) In which scenario is a company more likely to bid on a CPM (impression) basis than a CPC (click) basis?
A) The company is trying to drive sales on their website.
B) The company is working to promote their brand and drive in-store sales.
C) The company wants to drive traffic to their site.
D) A company would never bid on a CPM basis instead of a CPC basis.
34) True or False? In the AdSense auction, if Bob bids $3 CPC, Karen bids $3.10 CPC, and Troy bids $3.50 CPC, Troy wins and pays $3.50 for the impression.
A) True
B) False
35) Catherine is browsing websites about tennis, but she was previously looking up different places to buy her favorite chocolate. On one of the tennis websites, she sees an ad for chocolate. Catherine is most likely experiencing ________________ .
A) placement targeting
B) contextual targeting
C) interest-based advertising
D) chocolate targeting
36) Andre is on a gardening website and he sees an ad for flower delivery. Andre is most likely experiencing ________________.
A) contextual targeting
B) garden targeting
C) placement targeting
D) interest-based advertising
37) True of False: Advertisers can choose to bid directly on your URL through placement targeting.
A) True
B) False
38) True or False? If you have three standard AdSense for Content units on a page, you cannot use any additional AdSense products on this page.
A) True
B) False
39) How many AdSense for Content units can you have on your mobile site?
A) 0
B) 1
C) 3
D) 4
E) 6
40) True or False? If you have three standard AdSense for Content units on a page, you cannot use any additional AdSense products on this page.
A) True
B) False
41) Page speed is important to your ad revenue because:
A) Users will bounce if they have to wait for the page to load.
B) Users are not likely to return to a page if it loads slowly.
C) Users are more likely to interact with ads when the content loads quickly.
D) All of the above.
42) What does the Page Speed Insights tool do?
A) Provides updates on the latest advances in page speed technology
B) Measures your page speed on desktop and mobile
C) Suggests best practices for improving your page speed
D) Keeps users from seeing your content if it loads too slowly
43) The purpose of the AdSense Crawler is to crawl your content in order to serve ______________ ads.
A) large size
B) relevant
C) redundant
D) high-paying
44) The three most common causes of crawler errors are:
A) Robot denied
B) Page Not Found
C) Invalid password
D) Content behind a login
E) No relevant ads
45) A rejected ad request occurs when:
A) There is explicit content on the page so we cannot serve an ad.
B) Our crawler sees that your ad unit is within an iframe, which has no content.
C) The user does not like the ad and rejects it for a new one.
D) The URL has no content on it and therefore we cannot serve an ad.
46) True or False? If your ad code is inside multiple iframes, our crawler can get caught in the iFrame and not return an ad.
A) True
B) False
47) Peter read about a new ad metric called Active View CPM. With Active View CPM advertisers only pay for for impressions when a user views:
A) 50% of the ad for at least one second
B)
100% of the ad for at least one second
C) 50% of the ad for at least five seconds
D) 100% of the ad for at least five seconds
48) Cory has a 728x90 banner at the top of his page and he is curious if the 970x90 super leaderboard will perform better. What is the name of the feature in his AdSense account that makes it easy to run an A/B test?
A) AdTest
B)
Experiments
C) PickAnAd
D) AdChoose
49) Peter wants to put a 200x450 on his site. This is not one of the standard AdSense sizes. Can he create an ad unit with these dimensions?
A) Yes, but only if you use an ad server
B) Yes, you can use Custom Ad Sizes to design this ad unit
C) No, you have to find the closest standard dize that will fit in this space
D) No, there is no ad unit for this space at all, so he cannot place an ad here
